NOLLYWOOD – Naija Film Industry

by Sokari on July 17, 2004

in Nigeria

Kwailawai which was reviewed on Blog Africa recently is dedicated to South African film, music and culture. I enjoyed reading it but wondered if anyone knows of a BLOG dedicated to the Nigerian film  industry?  If there isnt one then there should be as Nigerian films are a genre apart. 

naija_actress

NAIJA’S CAN BE BLOND TOO!

OR NOT!  one world – one culture – one people.    OMOTOLA (Actress)

naija_actress2

Although I know people who are fanatic about Naija films (aka NOLLYWOOD, I must say I am tempted to be offended by this term!)  I personally have only watched a few some of which were extremely gory but generally very entertaining and funny. Nonetheless I think it is very exciting that the film industry which started about 10 years ago has developed into a huge business that is a source of foreign exchange for the country.   The industry is supported by a number of associations such as the Film Makers Association, National Film and Video Censors Board and Actors body.  Films are shot both in English and in 3 of the main  indigenous languages, Yoruba, Igbo and Hausa and range from historical films, folklore to modern romances and dramas about betrayal, infidelity, revenge.  Many have religious and moral overtones with good and evil battling it out with each other.  From the few I have seen I would say many are overly dramatic and so emotional and woeful that you will be in tears by the end of the film.  Also for some reason the dramas and romances all seem to take place in Surulere. Why is this?  Another fun thing about Nigerian films especially the ones shot in Surulere is you can easily pick out famous spots like the best suya spot, your neighbours house and the petty trader on the street.  There are also a number of serious films such as "Starting Over" which is about HIV/AIDS which deals with the issue of the stigma of having the illness. 

The Nigerian film industry is very much integrated with Nigerian popular culture with both feeding off each other.  Another offset of the film industry is the new celeb/fashion industry (See posting Hello Nigeria) and Nigerian Celebrities.  Nigeria has always (in my memory) been obsessed with fashion, status, entertaining, being seen and seeing and the film industry feeds well into that culture. If I was to be cynical which I often am, I would say Nigerian films like religion in Nigeria are a way of brainwashing the population into being docile and apolitical with bland and similar storey lines.   From a feminist perspective the portrayal of women  as either the "whore" or the "wife", the wife/woman standing by her man together, the promiscuous husband who gets away with everything and the "good man" who ends up with nothing, all reinforce gender stereotypes rather than challenge them.

For more on Naija Film:

Naija Rules

Movie World Nigeria

{ 16 comments }

Cinque Hicks July 18, 2004 at 17:42

You might want to check out my blog/e-zine, Electric Skin. It covers art and film throughout the black diaspora, sometimes checking in on Nigerian film also.

cheers!

madame butterfly July 18, 2004 at 18:01

we are liking this…must link it

philipp July 20, 2004 at 13:39

As part of the excellent encouters documentary film festival happening annually in Cape Town (right now!) and Joburg (the week after next) “Nick goes to Nollywood” is being screened. You can see it on the following dates:
CPT: Thu 22 / 10.15pm, Fri 30 / 9.45pm
JOB: Sat 31 / 10.15pm, Sun 8 / 8pm

Form the festival booklet (NOT MY OWN TEXT OR OPINION):

“Nigerias’ is the third largest filmmaking industry in the world, producing over 800 films annually. It’s fast and furious, but ahphazard and with tiny budgets. Driven by quantity not quality, the romantic/action storylines are neither sophisticated nor dynamic, but they are commercial dynamite. In steps aspiring director and star of Lock Stock and Two Smoking Barrels, Nick Moran. Nick arrogantly embarks on a quest to make an entirely Nigerian hit movie using a Nigerian storyline, Nigerian stars, producers, crews, timeframes, equipment, location and situations. But, he drastically underestimates the quintessential pace, demands, egos, and ferocity of the industry and is more than challenged by doing things according to the Nollywood work ethic. It’s a rollicking ride of a film – with a moral … just because it’s the African way doesn’t mean it’s the wrong way.”

Black Looks (owukori) July 20, 2004 at 14:41

This was a BTW post that just came to my mind but its interesting as I have received more comments on the post than all other comments put together in the short life of this blog. I will check out the video of Nick goes to Nollywood – any foreigner going to Nigeria and embarking on ANY project has my upmost respect – poor man I bet he never imagined what he was letting himself in for: Long live NOLLYWOOD – Naija’s be proud!

dolly August 20, 2004 at 10:57

please can you link me up for any .auditioning or, a prospective actors guide, link or something. i am an aspiring actress. thanks.

Nneka September 10, 2004 at 16:44

i really dont like nigeria movies but when i sighted stella damasus movies, i really fell in love wit them. nollywood keep up the good work.
love ya.

Timothy September 12, 2004 at 18:55

pls i want to know u better so that i can send some stories to you for movie

tosin October 10, 2004 at 23:17

hi, my name is tosin. i’m 15 yrs old, i just came to england last year. pls help me i really want to be a nigerian film actress. my parents thinks i’m joking. what do i do?

darlington October 26, 2004 at 17:55

i love nigerian films and industry and i will like to be part of it. i do write and screenplay films ,infact i have some screenplayed films already .how do i contact you as to sell my films .they are very captivating i can assure you that. thanks bye.

owukori October 26, 2004 at 18:02

PLEASE NOTE I HAVE ABSOLUTELY NOTHING TO DO WITH THE NIGERIAN FILM INDUSTRY SO PLEASE DO NOT LEAVE COMMENTS ASKING HOW TO GET INTO FILMS OR BE AN ACTRESS – I DONT KNOW!

Tony December 2, 2004 at 09:17

Could you please remove this OMOTOLA’s pic & story from the frontpage, cause it makes people think that your site is not being updated often.

owukori December 3, 2004 at 20:38

I don’t understand what you are talking about. This is a blog and if you bother to check out the site properly you will see that the photos are NOT on the front page. the post was made on the 17th July and it is now the 3rd of December!

Do you have a problem with the photos?

NEMBO KENNETH December 12, 2004 at 14:54

No Nigerian film industry can receive written films from people.Please if this is not true try to write and tell which of the industries is asking for written films to be acted.
THANKS

emmanuel diogu December 22, 2004 at 16:38

sorry if i went thru d wrong root.its just that i’ve been looking 4 d avenue to say this.there is no doupt the movie industries have been impressive.if only the directors and movie producers reallize how much a high budget and well directed film can sell than a bunch of embarrasing effects put together under the endorsement of famous and talented actors who are left with little or no choice.what i’m saying is that our producers should dam d concequencies and do all they can to produce befitting movies.after all what is worth doing is worth doing well.i would have loved to say much and even profer some possible steps in d right direction.thanx.

reic temba January 18, 2005 at 10:29

oh! i would like to congratulate NAIJA positively for her work and for sure i love her so much the way she is.I’m a tanzanian bo living in dar-es-salaam.

Mary Ndeezia January 22, 2005 at 13:34

i Really appreciate the comment u made concerning the nigeria movie industry.

its quite great that nigeria has developed to this extent in respect of the movie

Any way i would like u to mail me in order for us to come more closer as in introducing me to the movie art.
hoping to recieve from u
mary

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